#OptOutside and Ski Free at Lutsen Mountains on Black Friday

#OptOutside and Ski Free at Lutsen Mountains on Black Friday

Nov. 17, 2016  Last year REI stores across the country eschewed the craziness of Black Friday shopping, closed their stores and encouraged employees and customers to #OptOutside.  It became a movement, and 1.4 million people spent the day enjoying the outdoors.  Now in its second year #OptOutside is gaining momentum, Minnesota State Parks have joined the movement with free access to all 75 parks and now Lutsen Mountains is a proud supporter offering a Free Ski Day on Friday, Nov, 25.

“Skiers and snowboarders are outdoor enthusiasts, a perfect community to engage in the movement,” says Jim Vick, marketing director at Lutsen Mountains.  “The ideal of #OptOutside encourages people to reflect on friends and family and what’s truly important.  Outdoor experiences create memories that last a lifetime.”

Lift tickets at Lutsen Mountains will be free on Friday, Nov. 25 for all who attend.  People who don’t ski can take a free gondola ride to the Summit Chalet and scenic overlooks on Moose Mountain.  Guests who come for the long weekend can take advantage of Lutsen’s Half Price Holiday packages – with the Free Friday, essentially skiing three days for the price of one.

Lutsen Mountains anticipates opening for the season on Thanksgiving Day with one mountain and two – five runs.  With snowmaking simultaneously occurring on three mountains, additional terrain and lifts are likely to open over the weekend.  A winter storm is forecast for this Friday with good snowmaking temperatures into next week adding to the likelihood of a snowy Thanksgiving weekend on the mountain.

To participate in the #OptOutside movement, Lutsen Mountains encourages guests to visit www.rei.com/opt-outside, take the pledge, share with friends and family, and join us for a Free Ski Day on Friday, Nov. 25.

 

About Lutsen Mountains: Lutsen Mountains, located in Lutsen, Minn., is just a few miles from Grand Marais, named “America’s Coolest Small Town” by Budget Travel Magazine in 2015. It’s new gondola transports visitors to the highest peak along the North Shore for unparalleled views of Lake Superior and the Sawtooth Mountains. For additional information, visit lutsen.com or follow us on Facebook at facebook.com/LutsenMountains and on Twitter at twitter.com/lutsenmountains.

 

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Jim Vick | Lutsen Mountains 218.406.1300 JimVick@Lutsen.com Lynn I. Nelson | LIN PR 612.990.0126 lnelson.linpr@gmail.com

Lutsen 99er grows from 80 to almost 1,700 participants in six years

MEDIA CONTACTS

Lynn Nelson | LIN Public Relations, Inc.                                                                  Katie Krantz | Visit Cook County

612.990.0126                                                                                                                       218.387.2788

lnelson@linpr.com katie@visitcookcounty.com

 

FOR IMMEDIATE RELEASE

Lutsen 99er grows from 80 to almost 1,700 participants in six years

Register now for Cook County’s largest and most challenging mountain bike race of the year June 24-26, 2016

 

Lutsen, Minn. – June 14, 2016 – Over 1,700 mountain bikers are expected to compete in the Lutsen 99er Mountain Bike Race on Saturday, June 25, 2016 at Lutsen Mountains.  The race known for its 99-mile, mountainous course is now in its sixth year and has a few added perks, including a new 69-mile course and becoming a qualifying race for the notorious Leadville Trail 100 MTB (mountain bike race) in Colorado this August.

 

For an event to grow from 80 to 1,700 participants in six years is somewhat of a phenomenon. 99er Brand Manager Peter Spencer attributes the event’s incredible popularity to the welcoming spirit of the area, family friendly atmosphere of the event, along with an increasing appreciation for the natural challenges and beauty of the North Shore.

 

The Minneapolis Star Tribune newspaper named the Lutsen 99er the “Best mountain bike race” in the “Best of Minnesota 2016: Recreation” category on April 15, 2016.  See the article here: http://www.startribune.com/best-mountain-bike-race-lutsen-99er/375768871/.

The 99er started in 2011 with less than 100 participants. By 2013, there were 800 riders, with participants from over 20 states. And it’s grown to an expected 1,700 riders this year. The growth can also be attributed to Visit Cook County, the destinations marketing arm of the Northeast corner of Minn.

“Cook County has over 2,000 miles of potential rides – from the paved Gitchi Gami State Trail, winding along the Lake Superior shore, to white-knuckle single track, to endless backcountry roads threading the Superior National Forest,” says Linda Kratt, executive director for Visit Cook County.  “Biking in Cook County is a ride that is unforgettable.”

“Spectators will witness some of the best endurance athletes from across the country at the Lutsen 99er.  The riders train hard and long, knowing that they will be climbing to the finish,” says Spencer.

 

We very excited about a couple of new race features, he added. “The Lutsen 99er will be matching rider contributions up to $10,000 to build and maintain trails at Lutsen Mountains – thanks to our presenting partner Blueprint for Athletes, a company that provides diagnostics for athletes.  And Batteries Plus is providing a finish line bike valet to provide secure post-race storage.”

 

Lutsen 99er is family-friendly

The Lutsen 99-er offers a 99-mile course that will challenge the more experienced mountain bikers and now three shorter distance courses: a 69er, a 39er and 19er for beginner and intermediate riders on Saturday, June 25, as well as free kids’ races the morning of Sunday, June 26.  All race events start and end at Lutsen Mountains.  Click on this link for a course map and spectator access points:  http://www.lutsen99er.com/resources/spectator-info/.

All participants in each distance/category compete for the coveted Lutsen99er axe award, which is presented to the top finishers of the race during an awards ceremony outside Papa Charlie’s at 7:30 p.m. on Saturday.  Prior year race results are available at http://www.lutsen99er.com/results.  Post-race activities will begin around 9 p.m. at Papa Charlie’s, and will include live music, beer, food and FUN!

Sponsors of the 2016 Lutsen 99er

The race depends on the generous support of their 150 volunteers and sponsors: Visit Cook County, Blueprint for Athletes, Fulton Brewing Company, Cascade Vacation Rentals, Subaru, Erik’s Bike Shop, GU Energy, Specialized, Twin Six, Fika Coffee, Chippewa Spring Water, Transamerica, Maple Grove Cycling, Heartwood Conference Center and Retreat, Smith Optics, Fruit Share, Batteries +Bulbs, Stages Cycling, Voler Premium Cycling Apparel, Sign Language XL, Papa Charlie’s, Superior Cycling Association, IMBA, Life Time Construction and Life Time Fitness.

Previous Lutsen99ers Video Link

To get a sense of what’s in store for the 2016 race, check out these video clips from previous events: http://www.lutsen99er.com/videos

About Visit Cook County

Cook County, Minn. includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. Last spring, Grand Marais was named the 2015 Coolest Small Town in America by Budget Travel, thanks to a social media voting contest. Visit Cook County inspires guests to rekindle their sense of adventure by boldly escaping the ordinary, from Minnesota’s tallest mountains to its greatest lakeshore. Download the Visit Cook County app in the Google Play or iTunes App store to gain quick access to the events calendar, places to eat, stay, and play right at your fingertips. Stay in touch via www.visitcookcounty.com, Twitter @CookCoVisitors or Facebook.

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North Shore Water Festival offers visitors chance to get wet July 16-17 in Grand Marais

FOR IMMEDIATE RELEASE

 

North Shore Water Festival offers visitors chance to get wet July 16-17 in Grand Marais

COOK COUNTY, Minn., (June 09, 2016) – The third annual North Shore Water Festival (NSWF) in Grand Marais offers visitors a chance to get wet and participate in water activities on Saturday, July 16 – Sunday, July 17, 2016 in Stone Harbor.

The NSWF will have experts on-hand offering fishing, touring kayak and canoe demonstrations, stand-up paddle board (SUP) demo activities in the harbor, including SUP yoga, plus check out what new water gear and equipment is available this year.  Most activities are free to the public, and only require signing a waiver and/or registering in advance for SUP board yoga.

To register for SUP yoga, please click here | https://campscui.active.com/orgs/StoneHarborWildernessSupply#/selectSessions/1415201

What | North Shore Water Festival

 

Where | Stone Harbor Wilderness Supply

22 East 1st Street

Grand Marais, Minn. 55604

When | Saturday, July 16 from 9:30 a.m. – 4 p.m.

Sunday, July 17, 2016 from 10:30 a.m. – 3:30 p.m.

Please click here for additional event info |

http://www.stoneharborws.com/2016-north-shore-water-festival/

http://www.visitcookcounty.com/entry/?id=3564

Vendors | The North Shore Water Festival is hosted by Stone Harbor Wilderness Supply, with the support of local Grand Marais businesses. A variety of vendors will be on hand to show and offer demos of their gear and equipment.

For hi-rez photos of last year’s NSWF event, please click here | https://www.dropbox.com/sh/oz8ie8j483waxv2/AACQsw8cGPfKJGpR2tFq4UTla?dl=0

 

About Visit Cook County

Cook County, Minn. includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. Last spring, Grand Marais was named the 2015 Coolest Small Town in America by Budget Travel, thanks to a social media voting contest. Visit Cook County inspires guests to rekindle their sense of adventure by boldly escaping the ordinary, from Minnesota’s tallest mountains to its greatest lakeshore. Download the Visit Cook County app in the Google Play or iTunes App store to gain quick access to the events calendar, places to eat, stay, and play right at your fingertips. Stay in touch via www.visitcookcounty.com, Twitter @CookCoVisitors or Facebook.

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CONTACT Lynn Nelson | LIN Public Relations, Inc. 612.990.0126 | lnelson@linpr.com Katie Krantz | Visit Cook County 218.387.2788 | katie@visitcookcounty.com

With spring break right around the corner: Make the most of Minnesota winter: Lutsen Mountains has plenty of snow

FOR IMMEDIATE RELEASE

March 10, 2016

With spring break right around the corner:

Make the most of Minnesota winter: Lutsen Mountains has plenty of snow

Lutsen, Minn. — Despite metro headlines that recommend Minnesotans “pack their parkas”, Lutsen Mountains predicts six to eight more weeks of skiing and related winter activities.  “It is 15-20 degrees cooler here, which makes a huge difference in snow conditions,” says Lutsen Mountains Marketing Director Jim Vick, who is an avid skier.

“We have more snow on the mountain than ever before. With recent improvements to snowmaking infrastructure and an unprecedented commitment to snowmaking hours during prime weather, we were able to produce more base than Lutsen has ever seen.  Assuming normal weather vagaries, we feel this base will carry us into May this year.

Skiing through mid-April

“Last year we tracked almost to the day with the similar temperatures in early March and we were open until April 19.  We have not missed skiing into April in over 25 years.  There is nothing in the 2016 forecast that suggests otherwise.”

Lutsen and surrounding communities average 15 degrees cooler than points South.  Due to the ski area’s location near Lake Superior, lake-effect cooling will continue through March and April, with averages running nearly 20 degrees cooler than its land-locked neighbors.  This ‘lake effect’ gives Lutsen some of the best spring ski weather in North America, says Vick, and has established Lutsen as a spring break tradition for thousands of families.  Accordingly, 40 percent of Lutsen’s skier visits occur after March 1 each season.

Comparison of weather in Minneapolis versus Lutsen

Lutsen Mountains Temperatures 2016


Reservation Guarantee: All lutsen.com reservations come with a snow guarantee.  “Our guarantee is simple…make your reservation, assured that you can expect the conditions that draw you to Lutsen: long runs and a variety of terrain. If we cannot meet our goal of 40 or more runs open, you may cancel your reservation without any obligation.”

About Lutsen Mountains:

Lutsen Mountains, located in Lutsen, Minn., is the largest ski area in the Midwest, offering four interconnected mountains, 95 runs and 820-feet of vertical, spread over 1,000 acres. Lutsen Mountains, located in Lutsen, Minn., is just a few miles from Grand Marais, named “America’s Coolest Small Town” by Budget Travel Magazine in 2015 and is located next door to Superior National Golf Course, one of Minnesota’s top rated courses. It’s new gondola transports visitors to unparalleled views of Lake Superior, and the resort is nestled in the Sawtooth Mountains, boasting some of the highest elevations in Minnesota. For additional information, visit lutsen.com or follow us on Facebook at facebook.com/LutsenMountains and on Twitter at twitter.com/lutsenmountains..

 

 

 

FOR IMMEDIATE RELEASE

March 10, 2016

With spring break right around the corner:

Make the most of Minnesota winter: Lutsen Mountains has plenty of snow

Lutsen, Minn. — Despite metro headlines that recommend Minnesotans “pack their parkas”, Lutsen Mountains predicts six to eight more weeks of skiing and related winter activities.  “It is 15-20 degrees cooler here, which makes a huge difference in snow conditions,” says Lutsen Mountains Marketing Director Jim Vick, who is an avid skier.

“We have more snow on the mountain than ever before. With recent improvements to snowmaking infrastructure and an unprecedented commitment to snowmaking hours during prime weather, we were able to produce more base than Lutsen has ever seen.  Assuming normal weather vagaries, we feel this base will carry us into May this year.

Skiing through mid-April

“Last year we tracked almost to the day with the similar temperatures in early March and we were open until April 19.  We have not missed skiing into April in over 25 years.  There is nothing in the 2016 forecast that suggests otherwise.”

Lutsen and surrounding communities average 15 degrees cooler than points South.  Due to the ski area’s location near Lake Superior, lake-effect cooling will continue through March and April, with averages running nearly 20 degrees cooler than its land-locked neighbors.  This ‘lake effect’ gives Lutsen some of the best spring ski weather in North America, says Vick, and has established Lutsen as a spring break tradition for thousands of families.  Accordingly, 40 percent of Lutsen’s skier visits occur after March 1 each season.

Comparison of weather in Minneapolis versus Lutsen

Minneapolis:

Lutsen:

Date

Forecast

Daily High

Date

Forecast

Daily High

2016

2015

2016

2015

10-Mar

52

66

10-Mar

41

57

11-Mar

66

58

11-Mar

45

46

12-Mar

67

62

12-Mar

50

39

13-Mar

58

62

13-Mar

44

39

14-Mar

62

61

14-Mar

46

46

15-Mar

66

70

15-Mar

49

39

16-Mar

55

62

16-Mar

43

52

17-Mar

45

45

17-Mar

40

39

Avg High

58.87

60.75

Avg High

44.75

44.6

Reservation Guarantee: All lutsen.com reservations come with a snow guarantee.  “Our guarantee is simple…make your reservation, assured that you can expect the conditions that draw you to Lutsen: long runs and a variety of terrain. If we cannot meet our goal of 40 or more runs open, you may cancel your reservation without any obligation.”

About Lutsen Mountains:

Lutsen Mountains, located in Lutsen, Minn., is the largest ski area in the Midwest, offering four interconnected mountains, 95 runs and 820-feet of vertical, spread over 1,000 acres. Lutsen Mountains, located in Lutsen, Minn., is just a few miles from Grand Marais, named “America’s Coolest Small Town” by Budget Travel Magazine in 2015 and is located next door to Superior National Golf Course, one of Minnesota’s top rated courses. It’s new gondola transports visitors to unparalleled views of Lake Superior, and the resort is nestled in the Sawtooth Mountains, boasting some of the highest elevations in Minnesota. For additional information, visit lutsen.com or follow us on Facebook at facebook.com/LutsenMountains and on Twitter at twitter.com/lutsenmountains..

 

 

Jim Vick | Lutsen Mountains 218.406.1300 JimVick@Lutsen.com

Towers for the new Lutsen Mountains gondola to arrive by helicopter next week

Towers for the new Lutsen Mountains gondola to arrive by helicopter next week

What | The most exciting phase of construction on Lutsen Mountains’ new $7 million gondola begins next week, with the helicopter installation of 11 steel towers at the North Shore resort.  A Sikorski 61 helicopter will pick up 31 loads, some as heavy as 8,000 pounds, and air lift them to remote and sometimes precarious locations on the mountain.  A ground crew will receive the load, securing it to the foundation, then scaling the tower to catch and attach the top assembly, all while working under a whirlwind of turbulence created by the giant helicopter overhead.

When | Monday, Sept. 14 and Tuesday, Sept. 15, 2015 – subject to weather

Where | Lutsen Mountains

Background | The only gondola system in the Midwest is getting a major facelift, and will be ready for the opening day of skiing at Lutsen Mountains in mid-November.

About Lutsen Mountains Lutsen Mountains, located in Lutsen, Minn., is the largest and highest elevation ski area in the Midwest, offering four interconnected mountains, 95 runs and 820-feet of vertical, all spread over 1,000 acres. Lutsen Mountains is the largest business employer in Cook County, Minn. and generates $29 million of the county’s $159 million tourism economy. The new gondola, proposed terrain expansion and other planned investments are expected to double skier visits, and double the ski area’s economic contribution to the county’s economy to $60 million. For additional information, visit lutsen.com or follow us on Facebook at facebook.com/LutsenMountains and on Twitter at twitter.com/lutsenmountains.

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Lynn I. Nelson | LIN PR 612.990.0126 lnelson@linpr.com Jim Vick | Lutsen Mountains 218.406.1300 JimVick@Lutsen.com

Mountain bike racers gearing up to take long way through the Northwoods at Lutsen 99er

FOR IMMEDIATE RELEASE: May 19, 2015

Mountain bike racers gearing up to take long way through the Northwoods at Lutsen 99er

COOK COUNTY, Minn. – Gearing up to take the long way through the Northwoods, are six mountain bike racers of various skill levels who have their hearts set on doing their best at the Lutsen 99er Saturday, June 27.

 

“There are less than 40 days left, and each racer is putting the finishing touches on their game plan.  “We have provided a course that challenges, and rewards racers,” says Peter Spencer, National Project Manager at Life Time Cycle.

 

Ally Stacher is a seasoned professional when it comes to road racing. She has raced for pro teams such as Webcor Professional Cycling, HTC-High Road, Specialized-Lululemon and the U.S. National Team. Racing on the World Cup circuit, Stacher was a member of winning teams at the Giro d’Italia, Flèche Wallone, Tour of New Zealand, Redlands Classic and many more. This season she has shifted her focus to the dirt with racing mountain bikes for her own brand, Ally’s Bar. She has won 12- and 6-hour solo races already this year, as well as top 10 (10th) at the Bonelli Park U.S. Cup Short Track Event. Stacher is fresh off the podium (3rd) at Marathon Nationals, and is hungry for more.

 

She and her husband John Murphy live in Horse Shoe, N.C.  Murphy has been bicycle racing for most of his life. Starting on the dirt, he found his strengths on the road bike.  Murphy is a two-time national circuit champion, as well as two-time world championship member.  He is the winner of the Joe Martin Stage Race in Fayetteville, Ark. and is among the top 5 finishers at the Tour of California. Internationally, Murphy led the day’s main breakaway into the Arenberg Forest at the 2014 Paris-Roubiax. Later in the season, he claimed the King of the Mountain Title in the 2014 Tour of Denmark.  Murphy is an all-around rider that loves all styles of races.

 

 

When Minnesotan Mike Criego of Prior Lake decided golfing was not for him, he joined a team of cyclists.   Criego and his crew train locally and compete together all over, including Alaska, Costa Rica, and the U.S.  He has been competing in the 99er since it began a few years back.  “The Lutsen 99er is a great event.  Life Time Fitness does an outstanding job of making it a full weekend experience for not only racers but also spectators,” says Criego.  “Lutsen is just a great place to experience the majestic North Shore area of Minnesota.”

 

Christina Ross of Chaska started mountain biking two years ago, “almost to the day”.  Mountain biking terrified Ross initially, but she kept with it and it paid off.  Her first 99er race (39 mile distance) was in 2013, which she ended up winning!  Ross’s race schedule included Ore to Shore in Michigan’s Upper Peninsula where she placed in the ladies single speed division, Dakota Five-0 in the Black Hills of South Dakota where she won the ladies single speed division and Chequamegon 40 in downtown Hayward, Wisc. where she placed 2nd in the ladies single speed division.  Moving on to her second 99er (99 mile distance) race in 2014, Ross placed 3rd overall and 1st in the female single speed division and again placed in the single speed division at Ore to Shore and Chequamegon 40.  Ross attributes her success to having fun and enjoying the camaraderie of the mountain bike community.

 

Husband and wife duo, Todd and Diana McFadden from Duluth will head to Lutsen Mountain once again for the 99er.  Todd has been an avid mountain biker for 25 years and competing for 23 of those years.   He has placed in the top 10 several times in the 99er, as well as many other highly recognized races among the cycling community.  Todd McFadden currently holds the record for the Arrowhead Ultra 135 at 14 hours and 20 minutes; he also has the current fastest rookie record and a fourth-place finish for the Iditarod Trail Invitational at two days, 11 hours and 20 minutes.  McFadden says he has only missed one 99er race, due a broken thumb.  His wife, Diana also races competitively, and they always try to include their seven-year-old son when they can.  The McFadden family is a member of their local bike club COGGS (Cyclists of Gitchee Gummi Shores).

 

These mountain bikers have been training day in and day out, hoping to finish in the top 10 at the 99er.  However, the rewards for the cyclists extend beyond places and awards; it’s the experience of everyone coming together to reach a common goal.  And, of course, the scenery isn’t bad either.

 

About Visit Cook County

Cook County, Minn. includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. This spring, Grand Marais was named the 2015 “Coolest Small Town in America” by Budget Travel, thanks to a social media voting contest. Visit Cook County inspires guests to rekindle their sense of adventure by boldly escaping the ordinary, from Minnesota’s tallest mountains to its greatest lakeshore. Stay in touch via www.visitcookcounty.com, Twitter @CookCoVisitors or Facebook.

 

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LYNN NELSON | LIN PR 612.990.0126 lnelson@linpr.com KJERSTI VICK | Visit Cook County 218.387.2788 ext. 103 kjersti@visitcookcounty.com

Lutsen 99er – Over 1,500 bikers will compete June 27-28 | 4ontheFloor to play 21+ Post-Race party at Papa Charlie’s

FOR IMMEDIATE RELEASE: May 19, 2015

 

Lutsen 99er – Over 1,500 bikers will compete June 27-28

4ontheFloor to play 21+ Post-Race party at Papa Charlie’s

COOK COUNTY, Minn. – Fifteen hundred mountain bikers will gather at Lutsen Mountains – just 1 ½ hours northeast of Duluth, Minn., on Minnesota’s North Shore of Lake Superior.  The Lutsen 99er offers a 99-mile challenge for experienced mountain bikers and two shorter distance courses: a 39er and 19er course on Saturday, June 27, as well as free kid races the morning of Sunday, June 28.   All race events start and end at Lutsen Mountains.  There are still about 100 spots left for interested race participants. To register, visit http://www.lutsen99er.com/

After party: The fun doesn’t end at the finish line.

 

“At the Lutsen 99er, the fun continues long after you cross the finish line!” says Peter Spencer, who works for Life Time Fitness and is one of the founders of the race.  “If a ride through the beautiful Sawtooth Mountains isn’t enough to get you excited for race day, we’ve created a list of top things to look forward too once you cross the finish line!”

 

  • Capture the rewarding moment when you receive your finisher medal
  • Cool down with a refreshing beer from Fulton or a natural sports drink from ASPIRE
  • Save your appetite with a couple of BBQ options from Papa Charlie’s or Ptaceks’s
  • Celebrate a great race with your fellow riders at the awards ceremony where lots of cool swag will be given away (must be present to win)
  • Rock the night away with the band 4ontheFloor

 

“4ontheFloor has had a huge success with their listeners in the Midwest,” says Linda Kratt, executive director of Visit Cook County.  “The band travels nationally with big-name artists, playing their originals and covers. We’re excited that they will be here for the Lutsen 99er to entertain our visitors.” Band members Gabe Douglas, Nate Case, John Lehmkuhl and Jake Quam make up the four-man rock and roll band, which started In Minneapolis in 2009.

Race participants will sport cool gear made by Twin Six

Twin Six, a Minneapolis-based cycling lifestyle company has partnered with Life Time Fitness to design and produce several limited edition retail items for the Lutsen 99er event this June. “We are very excited to collaborate with such a great event right in our backyard. The 99er has proven to be not only an epic race, but also a really cool family friendly weekend event, and we’re looking forward to taking part in it this summer,” says Ryan Carlson, co-owner and designer at Twin Six. With its unique perspective on cycling-inspired and fashion-infused aesthetics, Twin Six has earned a reputation over the last 11 years as one of the premier cycling apparel brands in the world. More information can be found at TwinSix.com.

 

Overall Schedule of Events

 

Friday

2 to 8:30 p.m. Participant check-in at Lutsen Mountain

6 to 9 p.m. BBQ & live music

Saturday

6 to 7 a.m. Participant check-in (Rosie’s Chalet)

7:30 a.m. Start of the 99er, 39er and 19er (Bridge Run on Ski Hill Rd)

7:30 p.m. Awards Ceremony (courtyard)

9:30 p.m. to 1 a.m.  4ontheFloor @ Papa Charlie’s (Post-Race party)

Sunday

9:30 a.m. Junior Niner Mini Niner and Micro Niner Kids Event

Micro Niner Age 5-7 .49 mile

Mini Niner Age 8-10 .9 mile

Junior Niner Age 11-13 1.9 mile

All Junior, Mini and Micro Niners will receive a finisher medal.

All participants in each adult distance/category compete for the coveted Lutsen99er axe award, which is presented to the top finishers of the race during an awards ceremony outside Papa Charlie’s at 7:30 p.m. on Saturday.  Post-race activities will begin around 9 p.m. at Papa Charlie’s, and will include live music, beer, food and FUN!

Click on this link for a course map and spectator access points:  http://www.lutsen99er.com/spectator.

 

Sponsors of the 2015 Lutsen 99er

The race depends on the generous support of 150 volunteers and sponsors: Visit Cook County, Fulton Brewing Company, Cascade Vacation Rentals, Miller Hill Subaru-Duluth, Erik’s Bike Shop, Twin Six, Fika Coffee, Honey Stinger, ASPIRE Beverages, Smith Optics, Fruit Share, Ptacek’s IGA, Stages Cycling, Voler, Park Tool, Life Time Construction, Papa Charlie’s, Superior Cycling Association, IMBA, Life Time Cycle and Life Time Fitness.

Previous Lutsen99er Video Link

To get a sense of what’s in store for the 2015 race, check out these video clips from previous events: http://www.lutsen99er.com/videos

About Visit Cook County

Cook County, Minn. includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. This spring, Grand Marais was named the 2015 “Coolest Small Town in America” by Budget Travel, thanks to a social media voting contest. Visit Cook County inspires guests to rekindle their sense of adventure by boldly escaping the ordinary, from Minnesota’s tallest mountains to its greatest lakeshore. Stay in touch via www.visitcookcounty.com, Twitter @CookCoVisitors or Facebook.

 

LYNN NELSON | LIN PR 612.990.0126 lnelson@linpr.com KJERSTI VICK | Visit Cook County 218.387.2788 ext. 103 kjersti@visitcookcounty.com

New Gondola Scheduled for Lutsen Mountains in 2015

New Gondola Scheduled for Lutsen Mountains in 2015

NEW Lutsen Mountains Gondola

NEW Lutsen Mountains Gondola coming in 2015

December 23, 2014 – LUTSEN, MN. Positioning Lutsen Mountains to meet skier’s expectations, family co-owners, Charles Skinner and Tom Rider, announced the replacement of their iconic 4-passenger, 45-year-old gondola with a new 8-passenger, $7 million gondola, from Doppelmayr, the world leader in ski lifts.

“We are thrilled to take this next step forward in fulfilling our vision for Lutsen Mountains’ future,” said Charles Skinner. “As a family-owned business, we’ve carefully developed and implemented a master plan to enhance visitor services and skier opportunity. The gondola purchase is one of two steps we are taking in 2015.”

For over 60 years, Lutsen Mountains has been a family destination ski area on Lake Superior’s North Shore and in the Midwest. “The challenges for today’s destination ski areas are to keep pace with skier preferences, makeinvestments and remain financially viable,” Skinner added. “We are extremely fortunate to have the support of local, family-owned banks who are fully invested in vital community projects such as ours.”

“The current gondola was purchased used and has been in operation since 1989,” said Tom Rider. “From themoment it was installed it became an icon for the resort. The original gondola has served us well, however the new gondola will increase our rider capacity from 300 visitors per hour to 2,400 visitors per hour, ensuring travel to and from Moose Mountain without lines that will meet the needs of visitors to the area for generations to come.”

To continue the pioneering visions of George Nelson and Charles Skinner, Sr., Lutsen Mountains is solidifying its place as a premier destination ski resort in the Midwest. Lutsen’s drive-to location is an appealing and affordable ski destination for families. The addition of the new $7 million gondola is the next phase of improvement withconstruction scheduled to begin in the summer of 2015. “This is the most requested investment by our users, and will transform the experience of our customers in the winter and the summer,” Skinner said.

For the past decade, Lutsen Mountains has been systematically investing over $25 million in improvements, with an emphasis in environmental stewardship. These investments include:

• A new high-speed, 6-person chairlift on Moose Mountain, reducing ride time from 10 minutes to 3.5 minutes.

• New snowmaking technology that produces more snow in less time with a significant reduction in both energy and water consumption.

• New runs, including acres of tree skiing, several new terrain parks and two new double-black diamond runs on the north side of Moose Mountain.

• Summit Chalet featuring mountain top dining and world-class views from the top of Moose Mountain.

• Over $1.7 million in grants and private funds in conservation projects and other initiatives to improve waterquality in the Poplar River watershed.

• Establishment of the Lake Superior-Poplar River Water District and partnering with the State of Minnesota,IRRRB and the Cook County EDA to finance a pipeline to use water from Lake Superior instead of the Poplar River for snowmaking and other community benefits.

The gondola project in 2015 will include the expansion of the Summit Chalet and additional observation decks and hiking trails. Work may also begin on a local history museum to be housed in an existing 2,000 square foot building at the top of Moose Mountain. Canopy tours, ropes courses and zip lines are planned for future years.

“We are grateful to the many partners, community leaders, and public officials who have worked with us over the years,” Skinner said. “Lutsen Mountains is a critical piece of Cook County’s economy, and with these investments we are signaling our intention to continue being fully invested in our community for the next generationof visitors.”

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Lutsen Mountains, located in Lutsen, Minnesota, is the largest and highest elevation ski area in the Midwestoffering four interconnected mountains, 95 runs and 820-feet of vertical, all spread over 1000 acres. Lutsen Mountains is the largest business employer in Cook County, Minnesota and generates $29 million of the County’s $159 million tourism economy. The new gondola, proposed terrain expansion and other planned investments are expected to double skier visits, and double the ski area’s economic contribution to the County’s economy to$60 million. Learn more at lutsen.com.

 

Lutsen Mountains Fact Sheet 2014

Lutsen Mountains Land Expansion – GV_PR

New Gondola at Lutsen 2015 – GV_PR

Charles Skinner, Family Co-Owner (218) 349-6117 charles@lutsen.com