FOR IMMEDIATE RELEASE
Visit Cook County Wins Travel Marketing Award Two Years in a Row
GRAND MARAIS, Minn. (Feb. 9, 2016)— For the second year in a row, Visit Cook County took home an award for outstanding travel marketing at the annual Explore Minnesota Tourism Conference. This year’s award, a Travel Marketing Award of Merit, honored the summer 2015 “Juxtaposition” campaign. Last year’s award, the Travel Marketing Award of Excellence, recognized the innovative 2014 transit-based awareness campaign, which wrapped Twin Cities bus shelters with evocative scenes from Cook County.
Cook County, Minnesota includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. Cook County is a place of compelling contrasts – wild beauty and perfectly groomed trails, inspiring art and real-life adventure, exhilarating skiing followed by relaxing music and delicious cuisine.
“We are honored to be recognized by Explore Minnesota Tourism for the second year in a row for our marketing efforts,” said Linda Kratt, Executive Director for Visit Cook County. “We are fortunate to work with great marketing partners, Giant Voices and LIN PR who have done a fantastic job telling the story about what makes Cook County the premier Minnesota travel destination.”
The Explore Minnesota Tourism Conference brings together hundreds of Minnesota tourism partners and helps raise awareness of Minnesota’s continued growth as a travel destination, for both domestic and international visitors. Research by Longwoods International indicates that Explore Minnesota’s spring/summer 2015 marketing campaign generated 3.2 million trips that would not otherwise have taken place, resulting in $337.4 million in visitor spending and $31.2 million in state and local taxes.
Visit Cook County, Minnesota
Cook County, Minn. includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. This spring, Grand Marais was named the 2015 “Coolest Small Town in America” by Budget Travel; thanks to a social media voting contest. Visit Cook County inspires guests to rekindle their sense of adventure by boldly escaping the ordinary, from Minnesota’s tallest mountains to its greatest lakeshore. Stay in touch via www.visitcookcounty.com, Twitter @CookCoVisitors or Facebook.
Contact: Linda Kratt, Visit Cook County (218) 387-2788 ext.101 firstname.lastname@example.org
Ski and Snowshoe by Candlelight on the Sugarbush Trail in Tofte
Saturday, Feb. 13, 2016
Cook County, Minn. (Feb. 3, 2016) – Cook County is home to the largest cross-country trail network in North America, totaling over 400 km (250 miles). On Saturday, Feb. 13, 2016, the annual Candlelight Ski and Snowshoe Hike will begin on the Sugarbush Trail in Tofte from 6 p.m. – 8 p.m. The event is free and open to the public.
Visitors will meet at the Oberg Mountain Trailhead and ski on the 2 km (1.5 mile) trail or snowshoe hike on a shorter 1 km (.6 mile) Superior Hiking Trail lit with candle luminaries in the Superior National Forest. After skiing and hiking, participants will enjoy a bonfire with hot chocolate and treats from local area resorts. For more details, see:
All Cook County Cross-Country Ski Trails | http://www.visitcookcounty.com/wp-content/uploads/2013/02/CCVB_XCSkiMapUpdate_Map.jpg
The Candlelight Ski and Snowshoe Hike was founded by Greg Fangel and his wife. He is an avid cross-country skier and a Tofte resident. He has been a cross-country skier since 1972, and is the owner of WoodenSkis.com, a business that acquires, preserves, sells and educates about cross-country wooden skis dating back to the early 1900’s.
A friend of Fangel’s, Arne Roheim from Hamar, Norway will be traveling to Cook County soon to prepare for the American Birkebeiner, which takes place Feb. 20 in Hayward, Wis. He tells Fangel that the Sugarbush Trail reminds him of the trails near Hamar, Norway.
Lit cross-country trails are available throughout the winter season at area lodges, including at Golden Eagle and Bearskin Lodge.
About Visit Cook County
Cook County, Minn. includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. Last spring, Grand Marais was named the 2015 “Coolest Small Town in America” by Budget Travel, thanks to a social media voting contest. Visit Cook County inspires guests to rekindle their sense of adventure by boldly escaping the ordinary, from Minnesota’s tallest mountains to its greatest lakeshore. Stay in touch via www.visitcookcounty.com, Twitter @CookCoVisitors or Facebook.