#OptOutside and Ski Free at Lutsen Mountains on Black Friday

#OptOutside and Ski Free at Lutsen Mountains on Black Friday

Nov. 17, 2016  Last year REI stores across the country eschewed the craziness of Black Friday shopping, closed their stores and encouraged employees and customers to #OptOutside.  It became a movement, and 1.4 million people spent the day enjoying the outdoors.  Now in its second year #OptOutside is gaining momentum, Minnesota State Parks have joined the movement with free access to all 75 parks and now Lutsen Mountains is a proud supporter offering a Free Ski Day on Friday, Nov, 25.

“Skiers and snowboarders are outdoor enthusiasts, a perfect community to engage in the movement,” says Jim Vick, marketing director at Lutsen Mountains.  “The ideal of #OptOutside encourages people to reflect on friends and family and what’s truly important.  Outdoor experiences create memories that last a lifetime.”

Lift tickets at Lutsen Mountains will be free on Friday, Nov. 25 for all who attend.  People who don’t ski can take a free gondola ride to the Summit Chalet and scenic overlooks on Moose Mountain.  Guests who come for the long weekend can take advantage of Lutsen’s Half Price Holiday packages – with the Free Friday, essentially skiing three days for the price of one.

Lutsen Mountains anticipates opening for the season on Thanksgiving Day with one mountain and two – five runs.  With snowmaking simultaneously occurring on three mountains, additional terrain and lifts are likely to open over the weekend.  A winter storm is forecast for this Friday with good snowmaking temperatures into next week adding to the likelihood of a snowy Thanksgiving weekend on the mountain.

To participate in the #OptOutside movement, Lutsen Mountains encourages guests to visit www.rei.com/opt-outside, take the pledge, share with friends and family, and join us for a Free Ski Day on Friday, Nov. 25.


About Lutsen Mountains: Lutsen Mountains, located in Lutsen, Minn., is just a few miles from Grand Marais, named “America’s Coolest Small Town” by Budget Travel Magazine in 2015. It’s new gondola transports visitors to the highest peak along the North Shore for unparalleled views of Lake Superior and the Sawtooth Mountains. For additional information, visit lutsen.com or follow us on Facebook at facebook.com/LutsenMountains and on Twitter at twitter.com/lutsenmountains.




Jim Vick | Lutsen Mountains 218.406.1300 JimVick@Lutsen.com Lynn I. Nelson | LIN PR 612.990.0126 lnelson.linpr@gmail.com