Talking Tourism: Keeping Cool Up North

Talking Tourism Monthly Column in the Cook County News Herald.

Originally published: July 2018

Talking Tourism: Keeping Cool Up North | by Linda Jurek

The seagulls are making noise outside my window and the fan is blowing trying to cool the office. I’m a firm believer that we northern Minnesotans do not need air conditioning. Along with the warmth of late July, you will notice the leaves are turning from the spring filled luster of green to their mid-summer hue; a little less brilliant. We are celebrating harvest season and the biggest blueberry contest has become a local and visitor competition like no other. I’ve been told the berry season is one of the most abundant in decades. The contest runs until August 11th with multiple weigh stations along the Gunflint Trail and you don’t have to have the biggest berry to win a prize.

With the buzz of summer is at high throttle in Cook County, your marketing team at Visit Cook County is always looking for new opportunities. Many of our visitors travel here to enjoy the dark skies and a chance to view the auroras. In fact, it is one of the most visited pages on our website. We are looking forward to partnering with the University of Minnesota and welcoming the Dark Sky Caravan and their traveling planetarium. The planetarium is a mobile digital display. Imagine yourself traveling to the universe from the dome of an indoor planetarium. Telescopes will be available to experience the night skies. There are seven locations, five of which are in Cook County. Check out the details by visiting our website at visitcookcounty.com/dark-sky-caravan.

The Dark Sky Caravan has opened doorways for Visit Cook County to begin planning our first Dark Sky Festival to occur in December 2018. And although the summer celebrations continue, we have just completed our stakeholder winter marketing survey and are thinking “winter” in the middle of July. Mind over matter, and feet in a lake, is how we stay cool and comfortable in the middle of summer.