Talking Tourism Monthly Column in the Cook County News Herald.
Originally published: November 2018
Talking Tourism: Knitting Together Education and Tourism | by Lily Nelson-Pedersen
As the daughter of an educator, I was taught young to ask questions and derive joy from learning and interacting with the world around me. Growing up in a tourist community like Cook County (and specifically in the lobby of the East Bay–the hotel my family owned) enriching experiences often came from interacting with the guests and visitors who were traveling to our area. It always felt to me that our community was improved by tourism, bringing with each car traveling up Highway 61 new fashions, new ideas, and new interests from what felt like a very distant place.
One problem in our small community can be a lack of resources to bring that far outside world in. Whether those resources are a lack of people, funds, or knowledge, tourism can be an excellent vehicle for bringing opportunities to Cook County. At Visit Cook County, weaving together chances to enhance the lives of our year-round residents and create memorable experiences for our visitors is a win-win.
One way in which we try to do this is with educational programs and events. We provide scholarships to students as a part of the Lutsen 99er bike race, host presentations on Lake Superior storms, and are newly partnering with the Marshall W. Alworth Planetarium and Astronomer Joel Halvorson of UMD, all to both create a lasting impression for our visitors and also to use the industry and resources of tourism to enrich the lives of locals. Halvorson is bringing up a traveling planetarium, the GeoDome, and making stops at area schools in Tofte, Grand Portage, and in Grand Marais over the week of December 10th – 14th. Halvorson owns a cabin on the Gunflint Trail, which he visits often, and has big visions for future Dark Sky events and education in Cook County.
My job as Event Resource Coordinator brings with it the privilege of getting to knit together these two worlds of education and tourism, to share with guests to our area and the locals a love for learning and joy from new discovery–just as I did as a child. I couldn’t be more thrilled to be in the position of helping to create and facilitate more of these experiences for all who call Cook County home, even if it’s only “home” for a few days.