FOR IMMEDIATE RELEASE
Visit Cook County Wins Travel Marketing Award Two Years in a Row
GRAND MARAIS, Minn. (Feb. 9, 2016)— For the second year in a row, Visit Cook County took home an award for outstanding travel marketing at the annual Explore Minnesota Tourism Conference. This year’s award, a Travel Marketing Award of Merit, honored the summer 2015 “Juxtaposition” campaign. Last year’s award, the Travel Marketing Award of Excellence, recognized the innovative 2014 transit-based awareness campaign, which wrapped Twin Cities bus shelters with evocative scenes from Cook County.
Cook County, Minnesota includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. Cook County is a place of compelling contrasts – wild beauty and perfectly groomed trails, inspiring art and real-life adventure, exhilarating skiing followed by relaxing music and delicious cuisine.
“We are honored to be recognized by Explore Minnesota Tourism for the second year in a row for our marketing efforts,” said Linda Kratt, Executive Director for Visit Cook County. “We are fortunate to work with great marketing partners, Giant Voices and LIN PR who have done a fantastic job telling the story about what makes Cook County the premier Minnesota travel destination.”
The Explore Minnesota Tourism Conference brings together hundreds of Minnesota tourism partners and helps raise awareness of Minnesota’s continued growth as a travel destination, for both domestic and international visitors. Research by Longwoods International indicates that Explore Minnesota’s spring/summer 2015 marketing campaign generated 3.2 million trips that would not otherwise have taken place, resulting in $337.4 million in visitor spending and $31.2 million in state and local taxes.
Visit Cook County, Minnesota
Cook County, Minn. includes the communities of Lutsen, Tofte, Schroeder, Grand Marais, the Gunflint Trail and Grand Portage. This spring, Grand Marais was named the 2015 “Coolest Small Town in America” by Budget Travel; thanks to a social media voting contest. Visit Cook County inspires guests to rekindle their sense of adventure by boldly escaping the ordinary, from Minnesota’s tallest mountains to its greatest lakeshore. Stay in touch via www.visitcookcounty.com, Twitter @CookCoVisitors or Facebook.
Contact: Linda Kratt, Visit Cook County (218) 387-2788 ext.101 firstname.lastname@example.org